We encounter graphic design in almost every part of our daily lives on the television channels we watch, websites, mobile devices, computer games, books, brochures, posters, billboards and even the t-shirts we wear.
We can define graphic design, the use of which dates back to ancient times and has a wide range of work, as the transmission of a certain thought or text using visual elements. In other words, graphic design is a type of communication and design as a whole carries a message. Graphic design is planned in the light of certain principles. These principles are; integrity, conformity, proportion/proportion, rhythm, visual continuity, balance, emphasis, contrast. These principles are based on the visualization of the design and the creation of an effective design.
Graphic design is the point where aesthetics and creativity meet. A graphic designer presents the message he wants to convey to the target audience by blending it with colors and visual elements. For this reason, a graphic designer must have strong visual intelligence and wide imagination.
Graphic design, which covers a large part of digital design, is one of the important elements that brand owners or companies use when designing their corporate identities (logo, letterhead, envelope, business card, invoice, file, promotional products, etc.). Desktop publishing tools such as Photoshop, InDesign and Illustrator are used for graphic design performed in digital environments.
A graphic design work based on imagination and creativity is the biggest factor in making the message to be conveyed memorable. Websites with successful graphic design works visually attract the attention of users. This increases the number of users visiting the site and allows them to spend more time on the site.