
As a result of the widespread use of the internet in the global arena, the commercial and advertising dimension of the business continues to grow on digital. One of the applications that has an important place in our lives with this usage area is digital advertisements.
Being among the many competing brands in the global market and being known is of vital importance for businesses and brands. Well, do we know what we need to understand when it comes to digital advertising? In short, digital advertising is the name given to the promotion of your brand or product through online channels.
Of course, when it comes to digital advertising, it should not be perceived as a single type of advertisement. For example; Google ads (adwords) ads, social media ads, video ads, programmatic ads and native / advertorial ads should also be evaluated within this scope.
Everything in the digital world is so related to each other; 60% of people state that the videos they watch directly affect their purchasing decisions. So much so that users who spend a lot of time on social media can therefore shape what to buy and what not to buy, almost according to their behavior on social media.



