Google ADS, in short, is an online advertising service. Thanks to this service, brands, businesses and websites can reach a wider audience by increasing their recognition. Google, which enables advertisers without applying any cost restrictions, is a channel that advertisers frequently use.
According to 2020 statistics, Google is the most popular search engine with a market share of 69.89% compared to other search engines by far. This rate is one of the main reasons why e-commerce sites prefer Google to advertise. You can increase your sales by using keywords that will enable your ad to reach potential customers. With this advertising work, Google aims to ensure that potential customers visit your website while protecting the regular customers of your brand or business.
Google ADS includes many different advertising campaigns:
- Search Campaigns
- Display Network Campaigns
- Video Campaigns (Youtube Ads)
- Shopping Campaigns
- App Campaigns
- Local Campaigns
- Smart Campaigns
It is separated as . Brands or businesses that will advertise, start advertising by choosing the campaign that suits them. Thanks to Google ADS, brands reach the target audience and increase their sales and recognition.
Here we can see that Google ADS and SEO work for the same purpose. However, Google ADS and SEO studies are different from each other in terms of operation. Google ADS gives much faster results than SEO studies. On the other hand, SEO is a more permanent work than Google ADS. But both form a strategy to increase the product sales of the brand or business.