Instagram, which has been ahead of other social media applications recently; continues to be attractive for the advertising industry. With its acquisition by Facebook, it continues to evolve with additional features such as “stories” and “company account”. Instagram management and Instagram ads are getting much more professional.
It has one billion registered users worldwide. Five hundred million people actively use Instagram on a daily basis. Advertising an application with such serious use is a very important marketing strategy. Regardless of who your target audience is; You can definitely access them on Instagram.
We are in the sixth place in the use of Instagram in our country. Even with economic differences, social media offers the biggest entertainment medium today. There are different advertising opportunities on Instagram, which turns this into an opportunity and offers an advantageous advertising opportunity.
Instagram Ad Spaces
There are special areas for Instagram ads. You can choose between them while advertising.
- You can choose automatic placements so that more people can see your ads. Your promotion is published in automatically determined areas within the scope of your budget.
- If you want your ad to appear at the places you specify, you can use manual ad slots. In this system, which offers a wide range of areas, the cost increases as the places you choose increase.
- Another advertising space offered in cooperation with Facebook is streams. Instagram feed, explore, Facebook news feed, etc. your ad will be placed.
- The part where the ads will appear with a vertical image in full screen is the stories section. This is perhaps the area where Instagram ads work best.
- In-stream ads are also included in Instagram or Facebook posts. Taking part in live broadcasts as a Instagram ads area gives companies a great advantage.
- Your advertisement is made by placing your company in the foreground between keywords and tags. This can be called a search domain advertisement. It provides visibility with Instagram ads on the subjects you want to stand out.
Paid areas for Instagram ads are these parts. You can determine the demographic and other characteristics of the audience you want to see the ads. The biggest advantage for companies is that they can choose the target audience in this way. Thus, you can send the message you want to convey with a point shot.